As the data changes, and trends in eating habits change at a rapid pace, it is considered extremely important for restaurants to redefine the strategic course, the desired target customers, as well as their products so that they can increase their sales.
REACH THE MILLENNIAN GENERATION
The term millennials refers to people who were born after 1985 and grew up during the millennium years. This target group is characterized as the smartest generation to ever pass our planet, with an incredible fixation on technology and the technological means provided to us. 50% of them make the decision to buy or go to a restaurant about 6 hours before, after extensive research. And where are they looking? You can easily imagine that they are inseparable from their mobiles and social media, Facebook, Twitter, Instagram.
TURN YOUR CUSTOMERS INTO REPEATING CUSTOMERS
Customers always tend to visit a restaurant or food court simply out of curiosity. So make sure that the first impression they get from their visit to your place is the best. Customers are trained to notice things that you may not have noticed so much or that you don't give due importance. An example is the image that emerges when one observes the waiters, their movements or the communication they have with the rest of the team.
TRAIN STAFF ON UP-SELLING (UPSELLING)
Speaking above about the staff, a subsequent step of your goal is to train your staff, in the right ways of serving, communicating. But what will help you to increase the revenue is to educate yourself on how to entice a customer to choose a dish possibly and pair it deliciously with an excellent wine of your cellar, thus increasing the revenue of the initial sale.
GIVE HIGH IMPORTANCE TO THE CATALOG
Create a catalog that the customer enjoys reading. A catalog that doesn't tire him, doesn't get bogged down in descriptions and presents simple and original recipes. The catalog is a tool in the hands of customers and there are presentation techniques associated with higher purchase rates of additional products or dishes.
EVEN FOR THE MOST DEMANDING
Finally, make sure that even for your most demanding customers you provide products that cover their dietary choices. They may be vegans, vegetarians, raw food lovers, children's menu or have some intolerance to an ingredient. If you belong to the category of those who provide them as well as support them then you have to gain a large part of the target customer audience.
Butterfly Stories Food Management Company
Ask us about the services we can provide you.
- Guilt-free service (menu with the collaboration of a nutritionist)
- Staff training seminars (with the seal of Aristotle University)
- Marketing service and promotion tools
- Menu Service and Restaurant Concept Prototypes
Contact us if you need specific advice or services for your business: [email protected] / 6972523210