5 WAYS TO INCREASE YOUR RESTAURANT SALES
It is extremely important to define your restaurant's Marketing Strategy
As the data changes, and trends in eating habits change at a rapid pace, it is considered extremely important for restaurants to redefine the strategic course, the desired target customers, as well as their products so that they can increase their sales.
REACH THE MILLENNIAN GENERATION
The term millennials refers to people who were born after 1985 and grew up in the millennial years. This target group is characterized as the smartest generation to ever pass our planet, with an incredible fixation on technology and the technological means provided to us. 50% of them make the decision to buy or go to a restaurant about 6 hours before, after extensive research. And where are they looking? You can easily imagine that they are inseparable from their mobiles and social media, Facebook, Twitter, Instagram
Customers always tend to visit a restaurant or food court simply out of curiosity. So make sure that the first impression they get from their visit to your place is the best. Customers are trained to notice things that you may not have noticed so much or that you don't give due importance. An example is the image that emerges when one observes the waiters, their movements or the communication they have with the rest of the team
TRAIN STAFF ON UP-SELLING (UPSELLING)
Speaking above about the staff, a subsequent step of your goal is to train your staff in the right ways of serving, communicating. But what will help you to increase the income is to them educate yourself on how to entice a customer to select a dish possibly and pair it deliciously with an excellent wine of your cellar, thus increasing the revenue of the initial sale
GIVE HIGH IMPORTANCE TO THE CATALOG
Create a catalog that the customer enjoys reading. A catalog that does not tire him, does not expand on descriptions and presents simple and original recipes. The catalog is a tool in the hands of customers and there are presentation techniques associated with higher purchase rates of additional products or dishes
EVEN FOR THE MOST DEMANDING
Finally, make sure that even for your most demanding customers you provide products that cover their dietary choices. They may be vegans, vegetarians, raw food lovers, children's menu or have an intolerance to an ingredient. If you belong to the category of those who provide them as well as support them then you have to gain a large part of the target audience
Ask us about the services we can provide you.
- Guilt-free service (menu with the collaboration of a nutritionist)
- Staff training seminars (with the seal of Aristotle University)
- Marketing service and promotion tools
- Menu Service and Restaurant Concept Prototypes
Good luck to everyone!
The 1st Company providing integrated marketing services specialized for catering establishments (Marketing, Graphic Design, Photo Shooting, Strategic Plan, Menu Design & Dishes and Recipes from our Executive Chefs)