Social Media Marketing – Social Network Profile Management
DESCRIPTION OF SERVICE
Advertising Social Media Marketing – Managing Social Network Profiles
We use the most modern tools and social media Facebook, Instagram, Stories, Pinterest, Tiktok, Spotify meeting the needs of each business based on the audience that wishes to be displayed with the maximum possible results.
The comparative advantage of our own service, Social Media Management, is the 100% utilization of the tools of each platform separately, bringing to the company high engagement with a continuous growing course.
This is after all the reason why social network management is not simply a placement of the company in digital marketing but in strengthening the brand, increasing awareness and creating ties between company and customer by maintaining an innovative, separate and unique account, in a marriage strategy and graphic elegance.
Social Media Profile Management – Social Media Marketing for the FOOD SERVICE sector: restaurants, bakeries, cafes, bakeries, bistros, patisseries
Social Media Profile Management – Social Media Marketing for the HOSPITALITY sector: hotels, villas, agritourism accommodations
- Social Media Profile Management – Social Media Marketing for the NUTRITION sector: food products and nutrition
The Social Media Marketing Profile Management service provides you with:
- Creating an Annual Social Media Strategy
Creation – management of your business social media (Facebook, Tripadvisor, Twitter, Pinterest, Instagram, Tiktok, Spotify, Linkedin)
Creation of electronic and printed Media Kit
Finding press contacts, sending and hosting press releases in the Greek mass media
Follow Ups with journalists
Strategic planning and creation of an annual Public Relations campaign plan in the Greek mass media
Social Media Marketing
What is Social Media Marketing (Social Media Advertising)?
Social Media Marketing (SMM) is a form of online, digital marketing that uses social media applications as a marketing tool.
These social media platforms allow Brands to connect with their audiences to:
- Creation / Strengthening of their Trademark
- Increase traffic to a website
- Increase awareness
- Sales increase
- Creating a community of followers to interact with the content of the Social Network account (profile).
- Produce relevant content that users will share with their own social networks and help brands increase their exposure and credibility
- It also extends companies' reach to fans, potential customers and even potential employees when used as a staffing tool
The Social Media Marketing it also allows companies to receive information and feedback from their customers, while making the company appear more personable and trustworthy. Social media allows individuals, organizations and businesses to build relationships with their audiences. It gives end users a platform to ask questions, air complaints, give ideas and feedback, and generally be heard. It also gives brands the opportunity to respond, adapt their business processes or products, and improve or produce new products.
When developing social media marketing activities, a key area of concern for marketers is how to deliver their messages. Social media helps spread these messages to the right people at the right time, through both free and paid means. Social media also enables brands to learn more about the personal, geographic and demographics of their audience. This allows companies to tailor their messaging and content to achieve better consumer engagement for the products and services they offer.
Why Is Social Media Marketing So Important? Why Social Network Marketing Has Become Necessary Now?
One of the most well-known phrases and platforms for promoting products for both small and large organizations/companies and individuals is “Social Media Marketing”. There is a significant increase in the number of active mobile social media users, as people switch their web browsing from a desktop computer — to using their mobile phones now. Social media users are increasing every year. Social media is popular because of the entertaining and educational information posted there. Users can easily keep in touch with their friends and family through social media. And for this reason, the number of people using social media is regularly increasing every year. Social media marketing is a critical component of inbound marketing in addition to search engine optimization and content marketing. This has helped many brands and companies reach their target market.
What are the most popular Social Media applications?
Some popular social media apps include the Facebook, the Twitter, the LinkedIn, the YouTube, the Pinterest, the Instagram, the WhatsApp, the Snapchat, the TikTok. Every social network platform has elements that make it attractive to use. When a company uses multiple Social Media in combination to deliver a multi-channel message, consumers can see those messages on their preferred channels.
It is important that companies know how to create an effective one multi-channel marketing strategy (multichannel marketing strategies). Multi-channel marketing strategies allow a company to reach its target audience in the channels it prefers, as well as provide a competitive advantage compared to other businesses.
SEE THE EXTENDED, FULL ARTICLE ON THE Social Media Marketing